Here are some good videos and demos you can point your people to.
Of course, the main video on home page is good.
Video – Watch Alex make a Amazon site with WP Zon Builder in Minutes! Video is at the bottom of home page. www.WPZonBuilder.com – Or, here is a direct link to the posts.
Video – Checkout cool Fancybox image feature
Video – Cool Widgets for Similar products and Accessories
Demo -Best Cell Phones Live demo – Here you can see working demos and get ideas.