Demo Viewers, Read This

There’s some pretty noteworthy stuff going on here behind the scenes.

1. Microformats – new in 2.0, microformat markup is automatically generated by WP Zon Builder. Rich snippets/structured markup allows search engines to display rating, price, and other pertinent information about content on your site directly in the SERPs. More information is available here and here.

To see what a WP Zon Builder-created post may look like in the Google SERPs, visit the Rich Snippets Testing Tool and enter in the URL of a product post from this demo site.

2. Browsenode-based searching. Finding products in WP Zon Builder 2.0 is far easier with the addition of browsenode-based searching. Finding these products only required me to select the Kitchen category, enter the specific browsenode ID for the products, and click Add All Results. If you aren’t familiar with browsenodes, documentation is available in the admin panel, and keyword based searching just like in version 1 is still available.

3. Something you may not have noticed unless you looked carefully – visitors to a WP Zon Builder site now can post their own reviews of products, with star ratings, through the comment form. View any Amazon product post and scroll to the comment form to see this feature in action.

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