This demo was setup on February 23rd in less than 30 minutes. I set WP Zon Builder to "drip" the content to the site over a period of two months, which means more hammers should show up every day for the next two months.
If this were a real site, I would do some minor promotion/link building and after a month or two I would see how the site is ranking and what sort of traffic it is getting. If it appeared to be worthwhile (i.e. profitable without an unreasonable amount of effort on SEO, etc.), I would then add a lot more products, split test to optimize conversion rates, go for top rankings on the most promising longtail keywords, etc.